Public AI and Search Summary
Hanyi Fonts custom type, licensing, and case index.
This crawlable page summarizes Hanyi Fonts for search engines and AI systems. It lists custom typeface case studies, licensed font applications by brand, licensable Hanyi typefaces, and the full Hanyi font case image index with the font names associated with each image.
- Company
- Beijing Hanyi Innovation Technology Co., Ltd.
- Founded
- Beijing, 1993
- Contact
- business@hanyi.com.cn
- Index Updated
- 2026-06-05 09:02:30
What Hanyi Does
Hanyi is China's leading type foundry. The studio designs custom brand typefaces, multi-script font systems, UI and product fonts, cultural heritage typefaces, and commercial font libraries for licensing. Supported scripts include Chinese, Latin, Japanese, Korean, Arabic, Cyrillic, Greek, Devanagari, and more.
Custom Typeface Case Studies
Companies and institutions using custom fonts designed by Hanyi.
24 case studies
| Brand / Organization | Custom Typeface | Category | Summary |
|---|---|---|---|
| WeixinTi | Brand Renewal | A custom typeface that merges WeChat's lifestyle identity with the classic Heiti tradition, pairing relaxed Chinese forms with Latin, Cyrillic, figures, and punctuation. | |
| OPPO | OPPO Sans | Brand Renewal | A variable font family with balanced, elegant structures, designed to reinforce OPPO's pure, sophisticated product identity across screens and brand surfaces. |
| DingTalk | DingTalk JinBuTi | Brand Renewal | A display-oriented custom typeface with a slight forward tilt, soft exterior corners, and structured inner forms that express DingTalk's open, progressive workplace-collaboration philosophy. |
| Ping An Bank | PingAnNuanChengTi | Brand Renewal | A warm handwritten advertising typeface that turns Ping An Bank's signature orange and service ethos into a softer, more personable financial brand voice. |
| Alibaba | AlibabaPuHuiTi | Global Expansion | A bespoke corporate family for Alibaba Group, built with a slightly condensed structure and higher visual center to support a modern, versatile global identity. |
| Xiaomi | MiSans Global | Global Expansion | A large multilingual variable family for Xiaomi HyperOS, covering 20+ writing systems, 600+ languages, and more than 100,000 glyphs. |
| Shokz | Shokz Sans | Global Expansion | A Latin typeface for the sports headphone brand, combining squared proportions, approachable rhythm, and Display/Text variants for titles and body copy. |
| Amorepacific | Arita Heiti | Global Expansion | A custom Chinese typeface for the Korean beauty group, harmonizing with Arita Sans and Arita Buri while expressing refined Asian beauty in mainland China. |
| Huawei | HarmonyOS Sans · HarmonyOS Symbol | User Experience Enhancement | A product-system type family supporting 105 languages, paired with China's first full symbolic font set to improve consistency, usability, and creativity. |
| NIO | BlueSky | User Experience Enhancement | A redesigned automotive type system split into Display and Text series, improving legibility and readability across in-vehicle infotainment scenarios. |
| IM | IMSans | User Experience Enhancement | A custom automotive type family with separate series for brand communication and cockpit interfaces, balancing comfort, order, readability, and a futuristic technology feel. |
| Tencent Portfolio | Tencent Westock Sans | User Experience Enhancement | A financial-app typeface with tabular figures, wider spacing, and warm visual details that improve small-size readability and data interaction. |
| Hangzhou National Archives | HYWenRunSongYun | Cultural Heritage | A Song Dynasty engraving revival developed for the Hangzhou Branch of the National Archives of Publications and Culture, based on Zhou Mi's historical poetry collection. |
| White Rabbit | HYDaBaiTu | Cultural Heritage | A custom typeface for the iconic candy brand, preserving classic design DNA while creating a contemporary symbol of Chinese heritage. |
| Shanghai Library | STDongGuanTi | Cultural Heritage | A digital-reading font family shaped around the library's scholarly spirit and 3i transformation strategy: Intelligent, Inclusive, and Interconnected. |
| Songyang County | HYSongYangTi | Cultural Heritage | China's first typeface created for a county-level place brand, inspired by Songyang's traditional street signs and built to carry a local identity across civic touchpoints. |
| Alibaba Public Welfare | AlibabaHYShunLiReTuTi | Social Responsibility | A calligraphy-inspired typeface for Alibaba's rural revitalization program, merging semi-cursive elegance with monumental brush energy. |
| World Alzheimer's Day | HYAlzheimer | Social Responsibility | A typeface that visualizes cognitive decline through simplified, reduced, and distorted strokes while remaining recognizable and emotionally direct. |
| Reference News | HYCanKaoXiaoXiXianQuTi | Social Responsibility | A calligraphy-inspired news typeface released for standardized, real-time, efficient information dissemination by media organizations. |
| Huxiang Culture | HYBaManTi | Social Responsibility | China's first typeface dedicated to Huxiang regional culture, using bold, sharp, square-shaped characters to preserve and celebrate local heritage. |
| Black Myth: Wukong | HYBlackMyth | Gaming & Entertainment | A rugged Xingkai-inspired typeface for China's first AAA game, balancing sharp strokes, expansive forms, and multiple glyph variations. |
| Clash Royale | ClashRoyale | Gaming & Entertainment | A custom Chinese font family designed to align with Supercell-Magic, bringing rounded endings, calligraphic strokes, and game-like rhythm to Chinese text. |
| Game for Peace | Tencent Peacekeeper Elite | Gaming & Entertainment | A bold military-tech typeface with sharp corners, slanted stroke logic, and lightning-inspired details that heighten the game's competitive energy. |
| Identity V | HYDiWRG | Gaming & Entertainment | A curly, thorny custom typeface for Identity V, extending the game's mysterious, eccentric atmosphere into Chinese and Latin typography. |
Licensed Font Applications
Global brand campaigns and products using licensed Hanyi fonts.
15 brands
| Brand | Hanyi Fonts Used | Industry | Summary |
|---|---|---|---|
| Heineken | HY Lingxin (菱心) | Food & Beverage | Hanyi's geometric display font brings energy and rhythm to Heineken Silver's bilingual campaign, pairing seamlessly with the Latin headline. |
| McDonald's | HY ShangWei ShouShu (尚巍手书) · HY NuomiTuan (糯米团) | Food & Beverage | Two contrasting Hanyi typefaces serve different moods: the calligraphic ShouShu for emotional seasonal campaigns, and the playful NuomiTuan for product promotions. |
| KFC | HY YaKuHei (雅酷黑) · HY ShangWei WanPiHei (尚巍顽皮黑) | Food & Beverage | KFC uses Hanyi's bold display fonts across social campaigns and in-store materials — YaKuHei for authority, WanPiHei for playfulness. |
| Lay's | HY JieZouHei (节奏黑) · HY ChiYunLi (赤云隶) | Food & Beverage | Multiple Hanyi fonts serve Lay's diverse campaign needs — from punchy seasonal promotions to flavor-specific packaging with distinct personality. |
| Pepsi | HY Lingxin (菱心) | Food & Beverage | HY Lingxin's geometric structure and balanced weight make it the go-to display face for Pepsi's bold, modern campaign visuals. |
| Burger King | HY ZhuZi SuDaHei (铸字苏打黑) · HY YaKuHei (雅酷黑) | Food & Beverage | Two Hanyi display fonts build Burger King's bold Chinese-market presence — SuDaHei's casual energy for promotions, YaKuHei for product-first messaging. |
| Sprite | HY YaKuHei (雅酷黑) | Food & Beverage | Sprite's refreshing, high-energy visual identity relies on HY YaKuHei — its confident weight and clean structure cut through busy packaging and OOH. |
| Gillette | HY YaKuHei (雅酷黑) | Personal Care | HY YaKuHei's technical precision and masculine weight align with Gillette's brand positioning across digital and retail materials. |
| Unicharm | HY RunYuan (润圆) | Personal Care | HY RunYuan's soft, rounded forms reflect warmth and care — a natural fit for Unicharm's consumer-facing product communications. |
| CLEAR | HY Lingxin (菱心) · HY YaKuHei (雅酷黑) | Personal Care | HY Lingxin and HY YaKuHei support CLEAR's personal-care campaigns with crisp display energy. |
| Michelin | HY TieXianHei (铁线黑) | Automotive | HY TieXianHei gives Michelin's Chinese-market materials a technical, automotive-ready tone. |
| KitKat | HY ZhuZi MuTouRen (铸字木头人) | Food & Beverage | HY ZhuZi MuTouRen adds playful handmade texture to KitKat's packaging and campaign visuals. |
| Cadillac | HY QiHei Y (旗黑Y) | Automotive | HY QiHei Y supports Cadillac's premium automotive voice across Chinese campaign materials. |
| OMO | HY Lingxin (菱心) | Household Care | HY Lingxin gives OMO's laundry-care communications a clean, energetic structure. |
| Purina | HY RunYuan (润圆) · HY FengZhu (风竹体) · HY WenHei (文黑) | Pet Care | HY RunYuan, HY FengZhu, and HY WenHei bring a warmer tone to Purina's pet-food communications. |
Licensable Font Library Highlights
Selected Hanyi font families and collection entries shown on the global site.
33 font entries
| Chinese Name | English Name | Category | Details |
|---|---|---|---|
| 汉仪旗黑家族 | HYQiHei Family | Typesetting / Heiti · Sans-serif | 72 weights. China's most comprehensive Heiti/sans-serif family — 72 weights across Regular, Extended X, and Condensed Y series. Multi-script: Latin, Greek, Cyrillic, Arabic, Devanagari, Japanese, Korean. |
| 汉仪瑞云袖舞家族 | HYRuiYunXiuWu | Typesetting / Heiti · Sans-serif | 6 weights · TDC70. A dynamic italic Heiti/sans-serif that breaks free from the rectangular frame with parallel slants and hand-brushed curves — like a dancer's sleeve, full of rhythm. TDC70 award winner. |
| 汉仪瑞意宋 | HYRuiYiSong | Typesetting / Serif · Song | 6 weights · Tokyo TDC. A high-contrast serif inspired by Bodoni and Didot. Its tall proportions, sharp lines, and elastic curves deliver fashion-forward editorial energy. Tokyo TDC Award winner. |
| 汉仪婉风宋 | HYWanFengSong | Typesetting / Serif · Song | 6 weights · 字库之星. Rooted in the Ming scholar Zang Jingming's printed edition of 《Yuan Qu》, this carved Song font balances slender proportions with graceful elegance. |
| 汉仪新人文宋 · 汉仪盈宋 | HYXinRenWenSong · HYYingSong | Typesetting / Serif · Song | 3 + 7 weights. Two contrasting Song faces: XinRenWenSong brings humanist warmth for digital reading; YingSong introduces circular geometry into Song structure for a fresh contemporary feel. |
| 汉仪书仿 | HYShuFang | Typesetting / Fang Song | 5 weights · Award. A modern FangSong that solves the classical style's legibility problems at small sizes. Strokes flow like calligraphy but are optimized for editorial display and body reading. |
| 汉仪玉筋隶家族 | HYYuJinLi Family | Typesetting / Mixed · Clerical | 6 weights. Inspired by jade tendon script (Yuzhu) — warm, settled, understated. 'Like jade: pure and enduring.' A clerical-based family that channels the deep cultural resonance of Chinese brushwork. |
| 汉仪家书 | HYJiaShu | Typesetting / Mixed · Casual | 7 weights. Over 30 years from Xinhua type foundry to Hanyi. Structured like FangSong, yet written with the warmth of a letter home — gentle upright lean, humanist presence. |
| 汉仪将军家族 | HYJiangJun Family | Typesetting / Mixed · Display | 6 weights · 360° Award. A font family of power and heritage — square proportions, bold geometry, traditional calligraphy infused with modern Latin sensibility. Commands every format. 360° Award winner. |
| 汉仪像素字体 | HYPixel | Typesetting / Pixel · Dot Matrix | 9 / 11 / 13 / 15px. A pixel art typeface family rooted in the 80–90s bitmap aesthetic. Four sizes — each visually precise, flowing, and unified. Nostalgia with rigorous grid discipline. |
| 汉仪文润宋韵 | HYWenRunSongYun | Typesetting / Woodblock · Keben | Collab · National Archives. Created for the Hangzhou Branch of China's National Archives of Publications, this font revives the Song Dynasty engraving style of Zhou Mi's 《Cao Chuang Yun Yu》. |
| 汉仪静砚方书 · 汉仪黑神话 | HYJingYanFangShu · HYBlackMyth | Script / Calligraphy · 书法 | Black Myth: Wukong. HYBlackMyth is the official typeface for the AAA game 《Black Myth: Wukong》, co-developed with Game Science. Brushed with a monk's sincerity and a demon's ferocity — 'flesh inside, bone outside'. |
| 汉仪迪升英雄体 · 汉仪黄科榜书 | HYDiShengYingXiong · HYHuangKeBangShu | Script / Handwriting · 手书 | Bold Display. Hero-class brush fonts for bold headlines. YingXiong channels classical heroic poetry; HuangKeBangShu combines heavy upright strokes with ink-saturated title presence. |
| 汉仪杰龙桃花源 · 汉仪迪升四季 | HYJieLongTaoHuaYuan · Season Series | Script / Handwriting · 手书 | Seasonal. Nature-inspired brush and display fonts. TaoHuaYuan blends clerical and brush traditions for a rustic folk aesthetic. The season series — Spring, Summer, Autumn, Winter — each carry a distinct personality. |
| 汉仪杰龙茶汤 · 汉仪艾米飞鸟体 | HYJieLongChaTang · HYAiMiFeiNiao | Script / Handwriting · 手书 | Lifestyle. Folk-market energy meets flight. ChaTang's thick, arching brushwork evokes smoky teahouses and street food culture; AiMiFeiNiao's forward-tilting strokes mimic a flock of birds in formation. |
| 汉仪迪升九重天 · 汉仪逍遥游 | HYDiShengJiuChongTian · HYXiaoYaoYou | Script / Handwriting · 手书 | Signature Series. Two Hanyi Signature designer fonts. JiuChongTian soars with celestial brushwork blending traditional ornament with modern display power; XiaoYaoYou flows freely for cultural and leisure applications. |
| 汉仪大风吹家族 | HYDaFengChui Family | Script / Comic · Manga | 5 grades · Variable. A variable family where the font itself becomes the image of wind. Grade 4 through 8 represent different wind forces — from gentle sway to full storm dispersal. Delightful in illustration and children's media. |
| 漫画字体 · 童话系列 | Fairy Tale Font Collection | Script / Comic · Manga | 40+ fonts. A curated collection designed for children's stories and animation — from the playful 汉仪黑仔体 to the rounded warmth of 汉仪糖糖体, each font narrates a different kind of wonder. |
| 漫画字体 · 故事系列 | Story Font Collection | Script / Comic · Manga | Bilingual CN/EN. More story fonts for Chinese children's literature — each named after a classic tale. Consistent style across Chinese and Latin ensures bilingual layouts remain harmonious and expressive. |
| 汉仪菱心体家族 | HYLingXin Family | Creative / Versatile · 百搭有度 | Variable · Since 2000. First released in 2000, HYLingXin is Hanyi's iconic geometric display family — now upgraded as a variable font. Classic, Power, and Retro-Modern variants serve every visual register. |
| 汉仪风尚黑家族 | HYFengShangHei Family | Creative / Versatile · 百搭有度 | 7 weights · Multi-script. A comprehensive sans-serif display family for entertainment and commerce — bold enough for hero headlines, refined enough for brand messaging. 7 weights from Ultra-Light to Black, with full Latin support. |
| 汉仪雅酷黑家族 | HYYaKuHei Family | Creative / Versatile · 百搭有度 | 12 weights · GDC Award. Cool elegance since 2014. The go-to display font for China's entertainment industry — versatile across variety shows, e-commerce, and brand campaigns. Includes condensed X series. GDC Award winner. |
| 汉仪星河舰队家族 | HYXingHeJianDui Family | Creative / Versatile · 百搭有度 | 7 weights · Sci-fi. A super-hero graphic font family. Square forms with diagonal tension, mechanical beauty, and futuristic color accents — designed for sci-fi films, games, toys, and entertainment packaging. |
| 汉仪节奏黑 · 汉仪核芯黑家族 | HYJieZouHei · HYHeXinHei Family | Creative / Versatile · 百搭有度 | Music + Sci-fi. Rhythm meets hardcore. JieZouHei brings dynamic beat-driven energy to music and entertainment; HeXinHei's all-straight-line geometry delivers maximum mechanical authority for sci-fi applications. |
| 汉仪赤云隶家族 | HYChiYunLi Family | Creative / Script Inspired · 书法新感 | 6 weights · Award. Modern design language breathes life into traditional clerical script. Symmetric, outward-reaching strokes carry festive warmth — widely used in Chinese cultural, heritage, and national-style design. 360° Award. |
| 汉仪风竹体 · 汉仪颐和仙境 · 汉仪飞檐隶 | HYFengZhu · HYYiHeXianJing · HYFeiYanLi | Creative / Script Inspired · 书法新感 | 3 fonts · TDC Award. Three refined calligraphic designs: FengZhu is a carefree bamboo-spirit script; YiHeXianJing is elegant regular script rooted in Qianlong-era garden inscriptions; FeiYanLi is a gold-stone brushwork revival. |
| 汉仪浅光家族 · 汉仪风波灵龙家族 | HYQianGuang · HYFengBoLingLong | Creative / Script Inspired · 书写类感 | 2 families · Award. Two families bridging Chinese and Latin script traditions. QianGuang is delicate and suited to art and fashion contexts; FengBoLingLong pairs traditional xing-shu structure with Western script pen movement for bilingual compositions. |
| 汉仪麦金托什家族 | HYMackintosh Family | Creative / Retro Modern · 复古摩登 | 49 fonts · 7 heights · 字库之星. A bold Chinese tribute to Charles Rennie Mackintosh and the Art Nouveau movement. Geometric-vertical strokes rethink the hand into architecture — 7 heights × 7 weights = 49 fonts. |
| 汉仪欢楷 · 汉仪大白兔 | HYHuanKai · HYDaBaiTu | Creative / Retro Modern · 复古摩登 | IP Collab · 冠生园. Joy and nostalgia. HuanKai blends clerical ink-spirit into a festive regular script; HYDaBaiTu is the official font for the iconic White Rabbit candy brand — preserving its generation-spanning logo DNA. |
| 汉仪复古摩登合集 | Retro Modern Collection | Creative / Retro Modern · 复古摩登 | 8+ fonts. Heritage display fonts: from 汉仪松阳体 (China's first county-level place-brand typeface) to 汉仪鹅头宋 (a multi-award Art Deco revival). Rooted in tradition, vivid in modernity. |
| 汉仪书法新译合集 | Script Translation Collection | Creative / Script Translation · 书法新译 | 20+ fonts. A rich collection reinterpreting Chinese calligraphic traditions through modern design — from 天诺丽线 and 瘦金隶 to 碑刻黑, 风骨楷体, and 流云隶. Each carries the spirit of script in a contemporary form. |
| 汉仪手书灵感合集 | Handwriting Inspired Collection | Creative / Script Inspired · 书写类感 | 20+ fonts. An expressive collection of script-inspired display fonts — casual, energetic, ink-driven. Covers the full range from vigorous brush to flowing ink and delicate line, suited for cultural and lifestyle contexts. |
| 汉仪笔染系列合集 | Brush & Ink Collection | Creative / Script Inspired · 书写类感 | 20+ fonts. Brush painting meets type design. This collection distills ink-wash painting energy into Chinese characters — from warm wet strokes to dynamic dry-brush tension. |
Hanyi Font Case Image Index
Full text index of downloaded Hanyi font case images. Each record lists the font name associated with the image, the original case ID, font IDs, and links to the OSS-hosted original image and the public source image.
3792 image records
